Rubrik pricing

Per Rubrik’s website it is being dubbed “The world’s first converged data management platform”. The site goes on to say “Rubrik eliminates backup software by integrating data protection, instant recovery, and replication into a single, scale-out fabric.”

Rubrik’s Converged Data Management platform is supposed to be the “industry’s first solution to eliminate backup software”, in fact the software-defined backup software being hidden into appliances forming a scale-out storage architecture for secondary storage, backup, not primary storage as many other companies.

The base 2U appliance is designed with commodity hardware, HDDs and SSDs and all the software (de-dupe, snapshots, replication, etc.). One to hundreds of boxes can be integrated, each with four nodes supporting several hundreds of VMs. When nodes are added, they are automatically identified and integrated. Data is stored in a single ‘data lake’ per se that can be searched by metadata and recovered based on a time-sliding mechanism.

Converged Data Management (CDM)

TOP FIVE THINGS TO KNOW ABOUT CDM (according to Rubrik)

Rubrik eliminates backup software by integrating data protection, instant recovery,
and replication into a single, scale-out fabric. This is possible since Rubrik delivers the
world’s first Converged Data Management platform, which provides five key benefits.

  • UNIFIES YOUR INFRASTRUCTURE.
    Rubrik delivers a beautiful software solution that collapses multiple tiers of legacy
    architecture (backup software, backup storage, tape, and more) into one single entity.
  • LETS YOU GROW AS YOU GO.
    Rubrik automatically discovers your entire virtualized environment–ESXi hosts, VMs, and
    even applications. All you have to do is enter your vCenter credentials.
  • GIVES YOU AUTOMATION, CONTROL, AND CHOICE.
    Rubrik provides a programmatic interface for automation, control, and choice of interactions
    among modern applications, virtualization, and cloud services.
  • PROVIDES INSTANT ACCESS TO DATA.
    Rubrik lets you search for data in the same way you search the web. It autocompletes as you
    type, providing instant access to all of your VMs and files.
  • IS BUILT FOR CLOUD ENVIRONMENTS.
    Rubrik lets you intelligently and securely orchestrate across private and public clouds for a
    lower TCO.

Pricing starts around $100,000.

Our take: Rubrik sounds like an interesting spin on traditional backup and we can’t wait to see where it goes.

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